For too long, the so-called A-List has been dominated by bloggers who nominated themselves for inclusion by getting into the game early and subsequently promoting themselves at every opportunity. But people aren’t buying it anymore. They’ve come to realize they can’t form their worldview by confining themselves to the opinions of the same 10 people who have been dominating social media and web 2.0 for three years.
It doesn’t wash to say, “People are voting for the A-list. Look at the number of subscribers, site visits, followers, etc. they have.” It’s a momentum play, and numerically, the A-List may dominate for some time to come but people who want a diverse, more useful, and more informed point-of-view are learning to look outside the handful of P.T. Barnums controlling access to the main tent.
The latest evidence of the rebellion is Sarah Evans’s Unofficial 2008 Top 50 Tweeples to Follow list. I have not written about this list before, because I’m on it, and I didn’t want to appear self serving. There’s also a bit of the Groucho effect (who wants to belong to a club that would have me as a member?).
A friend sent me a link yesterday to Robert Scoble’s 10 Favorite Tech Experts on FriendFeed. The subject line of her email was “congrats,” which caused me to do a double take. Of course I wasn’t on Robert’s Top 10, but it turns out Josh Carrico posted the entire Sarah Evans list as a comment on Robert’s. I’m not sure whether he meant it as a gesture of defiance (I hope so) or just a pointer to some useful information.
I remember when the Evans survey was the topic of conversation on Twitter and Guy Kawasaki responded that the survey was probably “flawed,” which is a riot, since Evans was clear from day one that hers was an informal survey conducted for entertainment purposes as a social networking experiment. By definition, it cannot be “flawed,” because it makes no claims against which it can be deficient.
It’s encouraging that people are beginning to realize, and publicly admit, that there are some very interesting and influential people out there who don’t have half a million Feedburner subscribers. The concept of a handful of people controlling the discussion is a little ironic in the era of democratized communications.